Real media artefact 1

Magazine analysis

The magazine is called “NME” which is an abbreviated version of new musical express. By being 3 letters long it makes the title easier to remember for the public. It also has a meaning of violence enemy “NME”. This makes it feel young and rebellious and will attract younger people of any gender.

The magazine is promoted by a variety of different artists like nicki minaj and dizzy rascal who represent more of a pop element. Normally the focus would only be one band or artist but this magazine is promoting their ultimate festival guide for 2012 meaning they are telling you all the music festivals that are going to be happening over the next year to come as well as possible headline acts and other people that will be performing. Most of the artists on the front cover are all looking at the camera with direct address and they are all wearing what seems to be there stage clothes or performing clothes, for example dizzy rascal with his chains and Liam Gallagher with his trademark sunglasses.

The main story is the same colour as the letters “NME” this is to show that it is the main story as well as it being the biggest on the page. The cover lines add different colours to the magazine and give the reader a sneak preview of what is inside. Being male dominated on the front the splash of yellow above the only female artist gives it a feminist feel and will still encourage women to buy the magazine

The language used on this front cover tries to encourage the audience to buy it, with words like "ultimate" and "new". Although at first glance the cover may be in your face and rebellious it does have a mature and sophisticated word lay out. By this i mean that although the pictures show people playing guitars and posing but the test is still ordered and in columns.

The contents page is very sophisticated in the way it’s laid out due to the fact that everything has its own column. This makes it seem the opposite of its appearance which is rebellious and violent which could be the outer shell and just done to pull in more buyers. Being laid out very simply the reader can see what is inside this week’s issue and go to where they want to. There is very little colour on this page all black text and white background with splashes of colour in the pictures. This is trying to draw your attention more to the pictures than the text.

The double page spread is very different as it has a picture of Mumford & sons on stage linking the two pages and bringing them together. Instead of a traditional banner along the top of the page there is a bright orange one to the left hand side, this pulls the reader there and makes them start there and work their way along as well as contrasting with the white plain background. Big number on the page show the reader the way it should be read as well as the headline acts being in bright colours to emphasise they are the focus of attention.

There are links on the double page spread to the front cover as one of the Mumford & son’s guitarists are on the front and dizzy rascal is also there as well. This will tell the reader that this is the main article as there are things linking it to the front. There are many pictures on the double page spread which make the image of the magazine seem very ordered as there are columns and lines separating stories. It feels like the magazine wants to show you what the festivals look like instead of boring you with stacks of text.