Evaluation Question 3: What kind of institution might distribute your media product?

Question 3: What kind of institution might distribute your media product?

Who?
My media product is aimed at the male perspective between the ages of 13 and 18. This is why my product should be sold in places where my magazine will come into contact with my target audience the most. Places like HMV and Tescos would be appropriate however selling my magazine in a book store would not be a good idea as teenagers rarely visit these shops.

Why?
The reason i will be placing my magazine in shops like HMV and Tesco is because many teenagers go into town during the week and over the weekend. These shops allow my music magazine to be sold in a music based store so i find my target audience which is music lovers and selling it in a supermarket allows my magazine to be seen by a larger variety of people.

I am also using new technology to help sell my magazine. With apple and their new app called iMagazine this allows them to make monthly or weekly subscriptions or to just buy a 1 off magazine. This means my magazine is more accesibl to younger people living in a technology rich age.

Price?
I am making my magazines price £1.99 for one off issues which is called psychological pricing and makes the buyer think they are getting a better deal then thy actually are. I am also using the same method of pricing for subscriptions which are £1.59 which is cheaper than the standard issue encouraging people to subscribe to my magazine for a cheaper deal.

Putting my magazine in a bigger shop such as tesco means that there will be compition against my music magazine which is why the use of a eye catching front cover combined with the lower price than my competitors should allow my music magazine to stand out.


Comparison
Other music magazines like Brink, We <3 Pop and NME are currently offering subscriptions all over the world in over 180 countries. To compete with this as a new magazine using things like phones and internet purchasing is a real vital to get well known and easily found.  Magazines are very popular as last year 625,127 music magazines were sold in the UK. The music industry is growing and therefore so is the variations in music magazines. The most popular magazines seem to lean more towards the multi music category and dont just take in one genre of music most of them take multiple genres and mash them together. This is what my music magazine does, its main focus is acoustic music and pop which pulls in artists like Mike James, Bruno Mars and Olly Murs. This will help my magazine appeal to a large percentage of people.

 

This is a graph with the question asked at the top of the graph to U.S and UK teenage internet users as of August 2012 asking them what their favourit music genre was. Now it is hard to get every genre of music as there is over 100 genres with thousands of subgenres but from this graph it is clear that pop is the most popular with 18.40% of the votes. This means my magazine is selling to the largest audience that use the internet which means using technology like IMagazine all the more important as well as subscription on the Acoustic internet site.